The Magic of Heineken

00:00:48 To brew beer, you need barley and yeast, hops, and water.

00:04:11 How are you?

00:09:58 When he built the new Heineken brewery

00:12:56 It's just a complex... That's the complexity.

00:16:07 Dr. Elion isolated a yeast cell

00:19:41 We put the malt into a big vessel

00:22:16 Grilled!

00:25:37 Our ceremony heralds the arrival of Heineken in Guangzhou

00:28:12 Early on, people have been sailing all parts of the world.

00:30:28 And these breweries, we operate them with local portfolios

00:34:01 They make eye-to-eye contact

00:36:40 Yes, sir?

00:40:17 Yeah, well, here you see the real old, traditional

00:44:08 This is Mr. Hu.

00:50:18 as well to share experiences between the different countries.

00:53:54 And when I came back, I'd seen the future.

00:56:16 Better every day. Friend of yours is here.

00:59:51 He said, after a few days, "I'm going to marry you."

01:03:53 I was in New York one morning in a hotel

01:06:07 You're the fifth generation.

01:09:15 So for Nigerians, it's the tradition.

01:12:51 So my mind just kinda goes, and I'll flow with it, I guess.

01:16:25 and then eventually it became clear that it was a brand to me

90:00:00 around the world