The Magic of Heineken

00:00:48 To brew beer, you need barley and yeast, hops, and water.

00:04:08 - Hello. - Hello.

00:09:45 I'd say it has potential.

00:12:41 one currency, one advertising campaign.

00:15:53 This is yeast.

00:18:41 and only 10% is, till now

00:22:01 I think they have a lot of questions as well.

00:24:40 Mrs. Charlene Heineken, member of the Heineken family.

00:27:46 makes about 10 million hectoliters of beer a year.

00:29:51 try to acquire them

00:33:23 Ladies and gentlemen, please, your eye line, right here.

00:36:11 How do we know if Americans still have a taste for beer?

00:39:14 We entered Nigeria, French Congo, Belgian Congo

00:42:55 And we also collect samples anonymously

00:49:28 because it's warm, it's friendly

00:51:48 The U.S. Open is a huge, massive, upscale social event

00:55:15 it will not be for us to decide how it will grow.

00:58:03 since it requires borrowing a great deal of money.

01:01:53 in the biblioteque, whatever you call it

01:05:03 I must say that I still refer quite often to him.

01:07:56 we're offering in Africa.

01:10:23 - Hi. - Hello.

01:14:25 He was always sitting like this, looking out of the window.

01:17:33 He was a great believer in the world being one.