Plastic Galaxy: The Story of Star Wars Toys

00:00:07 To an eight-year-old kid, "star wars" was... a drug.

00:02:59 A decent report card, my dad would take me to the store

00:05:39 that talks about "star wars."

00:08:49 So I'm sure that's what kenner saw in "star wars" partially.

00:11:40 "okay, well, in the first year we'll have

00:14:24 by some of the top people

00:17:35 I gotcha now, Ben Kenobi!

00:20:13 that I hoped the tooth-fairy would bring me

00:22:31 the more famous, um...

00:25:25 So the early-bird set is known for having that

00:28:06 on the back of those packages

00:30:28 a new, secret character.

00:33:05 I mean, the millennium falcon's supposed to be beat up anyway.

00:35:47 that used a talking device

00:38:30 It was like a fraternity of designers

00:41:27 So this is an example

00:44:35 at participating theaters

00:47:07 to kind of brand a whole aisle.

00:50:15 It's always the toy, you know

00:53:16 The jawa actually has, instead of a one-piece cloak

00:56:18 it took them even till about '83

00:59:08 They bundled these things with coins.

01:01:58 I remember in my hometown, the toys-r-us has them

01:04:41 it can still trigger some of those...