Just for Kicks

00:23:53 KASSOVITZ: [In French] Run-DMC really made the world understand...

00:23:56 that the sneaker is to hip-hop...

00:24:02 It's a religion. It's your identity.

00:31:38 after She's Gotta Have It...

00:31:39 to have Mars Blackmon...

00:31:42 and to have been so bold as to joke around with the whole thing.

00:32:27 It created the myth of the perfectly clean shoe...

00:32:32 of the sneaker being a jewel.

00:33:42 they cost something like $80. It was the first shoe that cost more than $50.

00:33:47 They were white, and I said to myself...

00:33:49 that walking around New York in them, either I keep them clean and new...

00:33:58 'cause you could see that the cats in the street were looking at your shoes...

00:34:06 They would take them in a second!

00:34:13 in order to keep them...

00:34:16 but then they'd be dirty, or I would have to be a man and defend my Jordans!

00:42:59 and had the money, to have bought kicks and kept them in boxes for five, six years.

00:43:10 is not in getting new stuff, but it is in keeping old models fresh.

00:51:10 [In French] It was all about finding your own kicks...

00:51:16 But if you were, you were considered a god.

00:51:26 because in the US someone else could get the shoes in two weeks.

00:51:31 So if no one else went to New York because it was off-season...

00:51:40 you were exclusive for many months.

00:51:45 We were like, "What are these?

00:51:50 "Who's that little jumping man?"