Glorious Technicolor

00:00:13 I said, "My gosh, they've got nothing but money for lights...

00:02:54 ...specific reason to be there.

00:05:25 He had th-- lt wasn't such a deep voice...

00:07:44 Dr. Kalmus somehow convinced the makers of Bon Ami cleanser...

00:09:52 ...he needed the endorsement of a bigger star than Anna May Wong.

00:12:12 ...compared to the lyricaI simplicity of silent film.

00:14:32 A few advertisers ran two-color spots in theaters...

00:17:18 ...and Technicolor supplied the film.

00:20:06 ... what we have already learned about film craftsmanship. "

00:22:05 -Well, what do you think of it, honey? -lt's lovely. lt's beautiful.

00:24:40 But lngrid Bergman did not appear in a color film...

00:27:18 ...showcasing its stars and its stars of the future.

00:29:47 ...enough to light a fair-sized city.

00:32:10 ...then they give me a 40-year-old Ashley Wilkes...

00:34:07 The changing colors of daylight were studied more than ever before. "

00:37:19 Underdog studio Universal, boasting no stable of reaI stars...

00:40:12 ...like standing around while the lily was brought in to balance the camera.

00:43:00 ...by one brave actress suffering from dysentery.

00:45:47 And I think that he lasts very well, don't you?

00:48:31 ...that when they're playing table tennis, and it's a bizarre, magic atmosphere...

00:50:59 ...this different look to the colors.

00:54:10 The producer felt the same way, so he took it to the Technicolor labs...

00:57:06 That attitude changed with the industry boom of the '90s...

01:09:09 Technicolor announced its plan...