Explained — S02E04 — Athleisure

00:00:06 Imagine two customers walk into a luxury store.

00:00:37 You're telling the world, "I give up."

00:01:18 Some of the world's richest people dress like anyone you pass on the street.

00:02:01 I want to wear my working-out clothes in my day-to-day life.

00:02:39 - But you haven't? - No, I haven't.

00:03:24 One of the biggest drops was in the U.S.

00:04:02 than the outfits of gym-goers in the late 1800s.

00:04:44 And that's when things really started to change.

00:05:22 Vogue magazine regularly featured tennis-inspired looks on its cover.

00:06:03 Almost all of it began as sports apparel.

00:06:43 and cotton shrubs, of course, gave us cotton.

00:07:22 introduced the world to all of these synthetic fibers.

00:07:57 And then DuPont invented something revolutionary.

00:08:40 For swimming, skiing, cycling,

00:09:28 It's a diamond-shaped piece of fabric in between the pant legs

00:10:10 I think that's why activewear has become so enormous.

00:10:57 You see it again in the '60s, '70s, again in the '80s.

00:11:41 The lifestyle of young people and their habits

00:12:21 And those partnerships helped democratize brands

00:13:04 And as hip-hop grew to be

00:13:50 Sportswear, activewear, streetwear and now athleisure.

00:14:32 um, don't get to walk around in hoodies.

00:15:16 from wearing burkinis at the French Riviera's beaches.

00:15:58 everything else.