Consuming Kids: The Commercialization of Childhood
2007 · 66 MIN · IMDB 7.9 · 604 VOTES · DIR. Jeremy Earp, Adriana Barbaro
Overview
Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.
Dialogue Timeline — 1,140 lines
A SAMPLE ACROSS THE RUNTIME — EVERY LINE IS SEARCHABLE
00:00:00 Fair Use Notice The use of the following media material is protected by the Fair Use Clause of the
00:03:03 and even where they take family holidays.
00:05:30 They are using more than one medium at the same time.
00:08:20 and it wants to stop all advertising aimed at young children.
00:10:54 kid's consumer spending increased
00:14:23 and their lunchboxes with the logos.
00:16:49 Hey, who cares with shopping convenience at such low prices?
00:19:19 Cell phones make children much more vulnerable to advertising.
00:22:03 literally selling themselves to advertisers.
00:24:34 They want to be part of the fabric of children's lives.
00:26:58 They organize little friendship
00:29:36 They develop ads, and then see how frequently a kid blinks
00:32:53 More like Ugly-R-Her.
00:35:32 La.
00:37:57 more mature, faster.
00:40:50 Be Bratz. Belong.
00:44:20 was that the sexual content
00:47:12 but how big their imaginations get?
00:50:02 under the age of 30 months, or two and a half years
00:52:31 social, and emotional well-being of children
00:54:54 The message kids get is that they can't play Harry Potter
00:57:19 has replaced the healthy child of sports, play, and make-believe.
00:59:55 There's no way we can really make childhood healthy in this country
01:02:37 are not fulfilling the role that they actually were given when airwaves