00:19:44 - How you gonna handle that? - Nothing to handle.
00:19:47 There's no way I'd hook up with Henry Kravis.
00:19:50 If we ever made a deal he'd have my desk in the men's room in five seconds flat.
00:19:56 All we have to do is just stay cool until Ed gets the test results on Premiers.
00:20:01 You just watch, those babies are gonna turn the whole company around.
00:20:07 Now of all the people we interviewed...
00:20:09 ...86 percent approved of the idea of a smokeless cigarette.
00:20:15 And 41percent said they'd be willing to try at least two packs before deciding...
00:20:19 ...whether or not to switch brands.
00:20:22 Of those who had given up cigarettes...
00:20:24 ...73 percent responded favorably to the idea.
00:20:28 Saying that they would seriously consider smoking again...
00:20:31 ...if they could be positive the cigarette they were smoking was smokeless.
00:20:37 Now, eight percent of that group...
00:20:39 ...sampled at least one Premier to give us their opinion.
00:20:43 Bottom line?
00:20:48 Of all the groups we tested, the response to Premier was uniform.
00:20:56 They all said they tasted like shit.
00:21:01 Like shit?
00:21:03 Shit was the consensus. Yes, sir.
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